Putnam County Launches ‘Year of the Senior’ and Ad Campaign

Odell lists senior center in Cold Spring as goal

By Liz Schevtchuk Armstrong

An overflow crowd of older residents — many arriving without prior notice — filled the Putnam County Golf Course clubhouse Wednesday for a donuts-and-coffee breakfast, speeches, and lunch as county officials proclaimed 2014 the Year of the Senior and announced a new Putnam County TV campaign.

Older-age residents crowded the dining room for the Year of the Senior lunch. (Photo by L.S. Armstrong)

Older-age residents crowded the dining room for the Year of the Senior lunch. (Photo by L.S. Armstrong)

In written remarks printed in the program, County Executive MaryEllen Odell also promised seniors the county would “move forward to keep you mobile by means of our revamped public transportation system, to improve your Carmel Friendship Center [senior-citizen center] and to build one in Cold Spring.” She did not elaborate.

An adequate senior center, comparable to those in other Putnam towns, has long been a Philipstown goal and is seen as a potential occupant of a redeveloped Butterfield Hospital property or an improved American Legion building.

The free “gala” (contributions of $3 were welcomed) drew at least 330 mostly-aged participants, far more than anticipated, forcing organizers to set up extra tables in the foyer. The turnout included at least 15 Philipstown residents, according to local senior activist Donna Anderson, who was subsequently saluted as one of Odell’s liaisons on senior concerns.

“People showed up who didn’t reserve” a place, but “we’re not going to turn them away,” Odell observed, as she greeted seniors relegated to the dining hall’s upstairs balcony, alongside the press, before the official activities began. “This is the first of many, many events” this year. “So far, so good,” she said.

Subsequently welcoming everyone from the podium, Odell briefly lauded senior citizens for their contributions and noted the upcoming 100th birthday of her grandmother, whom she credited with inspiring the Year of the Senior (highlighting programs and challenges for Putnam’s elderly).

Pat Sheehy, director of the county Office for the Aging, provided two nuggets of relevant data.  “This year Putnam County becomes the fastest-growing senior population in New York State,” she said. “Also this year, one in every four residents in Putnam County is going to be 60-plus. So there’s a lot of us out there.” Sheehy urged the diners to lobby Congress to renew the nearly 50-year-old Older Americans Act to support senior citizen programs.

Libby Pataki, a Garrison resident who directs the Tourism Office, introduced the county’s new TV spot, scheduled to air in New York City, Albany and Connecticut markets this spring. She also pointed to photos submitted in the county’s first photo contest, many showing Putnam’s outdoor attributes. “All these beautiful, beautiful places have a very important role to play in the local economy,” Pataki said. Parks and historic and scenic sites drive the Hudson Valley’s $4.3 billion tourism economy, which employs 80,000 people, she said. “In Putnam County alone, tourism generates over $54 million in spending annually and that sustains well over 100,200 jobs,” she added.

In comments to Philipstown.info as lunch got underway, Pataki outlined other Tourism Office initiatives this year. These include:

  • A new focus, in conjunction with the county health department, for Restaurant Week, to emphasize healthy eating
  • Continued efforts with others in regard to the pending Hudson Fjord Trail, West Point Foundry Preserve, and other projects and sites
  • A planned meeting of environmental groups, the U.S. Military Academy at West Point, and the Constitution Island Association to consider possibilities for Constitution Island
  • The Putnam Classic Cycling competition

Moreover, the Tourism Office has just created a Putnam County Television and Film Commission, to link historic and scenic sites and villages (including Cold Spring) with TV and film industry crews seeking locations for productions. Overall, under Tourism Office auspices “we’ve got a lot of initiatives going on,” she said. “This year, we’ll have some sort of program every month.”

District 1 Legislator Barbara Scuccimarra, who represents Philipstown, endorsed both the Year of the Senior and the TV spot. “Since Cold Spring is the gateway to tourism” in the county, visitors will come to Philipstown first, and “I hope our shops will benefit,” she said.

State Sen. Greg Ball, a Republican whose district includes part of Putnam County (but not Philipstown) also showed up, circulating table-to-table to greet attendees and — one later said — giving away cookies. He was not on the agenda and is rumored to be considering a run for county executive this fall. If Odell, also a Republican, seeks re-election, Ball’s insurgent candidacy could divide their party.


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2 thoughts on “Putnam County Launches ‘Year of the Senior’ and Ad Campaign

  1. Many thanks to Liz for keeping us up to date on how the county public servants are spending out money. I am always interested in what our tourism director is up to, especially since she is being considered for the post of marketing director for the troubled Putnam golf course. But that’s another story. For now, I was somewhat taken aback at Libby Pataki’s assertion that, “In Putnam County alone, tourism generates over $54 million in spending annually and that sustains well over 100,200 jobs.” I find those statistics a bit questionable since there are less than 100,000 people in Putnam County and the entire amount collected in sales tax (according to county budget documents) is in the neighborhood of $50 million.

    I haven’t seen the video yet so maybe Pataki can let us know where it’s playing. The tourism agency has its own website at visitputnam.org but there’s nothing much on it. For example, under the “shopping” tab, there is not one store listed from Cold Spring or anywhere else in the county — not Carmel, not Mahopac, not Brewster. Nada. So if a prospective visitor were to view the site, they would be under the impression that there is no place to buy anything here.

    Likewise for “things to do,” nothing happening here either. I don’t know who we’re paying to maintain a simple website, but it wouldn’t take much to simply look at the local newspapers to find out what’s happening in Cold Spring, for example, and to post something about all our great stores and attractions. In fact, if Pataki or county representative Barbara Scuccimara or anyone else on the county payroll is reading this, I am volunteering my services to give you listings for the village and vicinity for shops, services and events. No sense letting a good marketing tool go to waste.

  2. Thank you Liz and also for your response Patti. I was curious regarding the Putnam tourism website and also took a peek. If I were a ‘tourist’, I would surely believe from the web content that nothing is going on in Putnam. I’m planning on reviewing this site again in a week or two with the hope that it has evolved into a robust and forward thinking communications vehicle benefiting both the ‘tourist’ experience and our local businesses. I hope someone is listening.