Business Owners React to Tourism Controversy

Question finances, communications and planning 

By Michael Turton

Recent allegations regarding the financial and organization practices of the Putnam County Visitors Bureau (PCVB) have prompted an investigation by the New York State Attorney General. The Paper/ spoke with a number of Cold Spring merchants whose Main Street businesses largely depend on tourists. While some praised PCVB and its director, Libby Pataki, to an extent, many expressed concern over the organization’s fiscal conduct and questioned how effectively it has promoted tourism in the county. (Click here for accompanying video.)

Pataki has been criticized for creating a second non-profit tourism group, Putnam Tourism Corp (PTC), that requested and was granted 501(c)(3) status by the IRS, allowing it to solicit tax-deductible donations. Alison Anthoine, president of the Cold Spring Area Chamber of Commerce, defended that set-up but only to a point.

“It makes sense to have a separate 501(c)(3) [since] the Visitors Bureau, like the Chamber, cannot give a tax deduction to contributors,” she said. “The problem is that [PTC] wasn’t maintained according to basic organizational requirements [required by law] — they [its board of directors] didn’t have meetings.”

Financial concerns

In addition to not holding meetings, Pataki appears to have neglected to inform the county legislature or County Executive MaryEllen Odell that she had created PTC, which paid her $50,000 a year as its part-time executive director. She also earned $70,000 from the Visitors Bureau as the county’s tourism director.

Craig Muraszewski, co-owner of the Cold Spring General Store, said PCVB’s fiscal practices cause him concern. “It’s very hard to follow what these people are doing behind the scene,” he said, adding, “She [Pataki] was writing checks, but no one was checking. How can there be no oversight?”

Craig Muraszewski (photo by M. Turton)

Craig Muraszewski (photo by M. Turton)

Patty Villanova, owner of the Side Effects boutique, said she was disappointment that Pataki, a Garrison resident and wife of former New York Gov. George Pataki, has not been able to use her political clout to generate increased tourism spending. She also questioned Pataki’s fiscal and organizational tactics.

“When her staff bragged about getting $61,000 in state funds, the first thing I thought of was how come it’s not $610,000 or $1 million?” she said, adding that when she realized that Pataki wasn’t just “not bringing home the bacon, but was double-dipping … [it] caused me a great deal of consternation, to put it mildly.”

Villanova said that instead of creating a tourism agency funded by tax dollars and with government oversight, checks and balances, “our legislators decided to turn it over to a sketchy non-profit corporation that is not subject to the same scrutiny under the FOIL [Freedom of Information Law] and Open Meetings Law that every other agency is.”

Although Go-Go Pops co-owner Lynn Miller said she feels that people may be “making a bigger scandal out of something that in the larger scheme of things isn’t a lot of money,” she said she is concerned about how PCVB spends its funds. “Openness and transparency is what really needs to be strived for.”

Overall, merchants expressed little knowledge of the finances of the organization whose main job it is to promote their businesses. “I don’t know where the money goes,” said Kismet owner Caryn Cannova. “I don’t know how much money is spent, which is a shame. We should know.”

Spending levels

Beyond PCVB’s fiscal practices, business owners also pointed to inadequate tourism spending as a major concern, especially in light of the fact that a majority of the county’s tourist attractions are located in Philipstown — from extremely popular hiking trails and the Hudson Valley Shakespeare Festival at Boscobel to the historic village of Cold Spring and the Hudson River itself.

“I’ll be candid with you,” said Anthoine at the Cold Spring Area Chamber, “I think the lion’s share of tourism dollars should come here because this is where the tourists come — there’s no tourism on [the east] side of the county to speak of.”

Alison Anthoine (photo by M. Turton)

Alison Anthoine (photo by M. Turton)

At the Cold Spring General Store, Muraszewski agreed. “We are a very large attraction,” he said. “There should be a lot of focus on Philipstown. Putnam County Tourism should be focusing on where people are visiting, where the money’s being spent, where [tourism] money is being made … which is here, in Cold Spring.”

Villanova was more blunt. “Putnam spends a pittance on tourism, less than $300,000, including salaries, while our neighbors in Dutchess and Westchester spend millions.”

Supportive comments

Though highly critical on some issues, Villanova also has praise for both PCVB and Pataki. “Given the small amount of money they had to work with … I feel that the Visitor’s Bureau has done a good job for Cold Spring in recent years,” she said. “Libby has been as generous as she could be given the demands placed on her by the eastern side of the county.”

She listed marketing, radio advertising and funding for Cold Spring’s Christmas lighting as examples of that support. “They were the only agency that provided us with money and tourism services,” she said. “People need to know that.”

Anthoine also sees positive aspects in the local relationship with PCVB. “We’ve had a lot of support from the beginning,” she said. “I’ve been working with Libby since the Pedal Into Spring event in 2013,” an event she described as a success for Cold Spring. “And last summer they contributed $2,000 to the music series and were our biggest contributor. We and the Merchants Association rely on the Visitors Bureau to support specific initiatives.”

Communications lacking

Merchants agreed that PCVB has dropped the ball when it comes to communications. “I’m baffled as to why there’s been no real connection between the tourism bureau and the merchants,” said Leonora Burton, owner of The Country Goose. “There’s nothing.” At Kismet, Cannova added: “I actually have no idea what [PCVB] does. I have not had anyone come to me and say …‘We’re going to promote this; this is where your dollars are going.’ I haven’t spoken to anyone [from PCVB] in years.”

Caryn Cannova (photo by M. Turton)

Caryn Cannova (photo by M. Turton)

Lynn Miller suggested PCVB needs “better communications and some interest not just in Cold Spring as a whole but the individuals who make up our business sector.” Tourism, she said, would best be served by a “collaboration between business owners,  municipalities and the tourism office so that it works well for everybody.”

Improved planning

Members of the business community also identified inadequate planning as an issue. None of the merchants interviewed knew whether PCVB has developed a long-term strategic plan to lure tourists to the area. “There should definitely be a marketing strategy, [especially] if there are two offices that … promote tourism within Putnam County,” said Muraszewski.

“There has to be planning” at the county level, said Anthoine, “The kind of planning that is months ahead.” She said the Cold Spring Area Chamber is trying to be more strategic, “and to the extent that we can include the county tourism office that would be very helpful,” adding that conversations with PCVB about how to make that happen began last fall.

The merchants who were interviewed listed numerous ideas that they feel should be considered in planning for a more thriving local tourism sector, from working more closely with Metro-North, special promotions at Grand Central Station and increased television advertising to a more dynamic and well-maintained website, inclusion of Philipstown attractions in brochures distributed on the New York State Thruway and extensive use of social media, including increased advertising on Facebook.

A call for action

While shop owners had no trouble suggesting positive steps that PCVB could take to promote tourism in Philipstown, at least one former member of the business community called for more drastic action. Dave Cooke, now a resident of Cape Cod, owned two Main Street antique shops for many years and developed the highly successful Cold Spring Antiques Show. He also served as tour director of the Tour de Putnam cycling event and was a board member with PCVB for 16 years.

“I don’t know if there are or were any improprieties concerning the Visitors Bureau and Ms. Pataki,” Cooke wrote in an email to The Paper/ “but I do have serious doubts and concerns as to her ability to promote tourism.” Prime examples, he said, are “the dysfunctional tourism website and Ms. Pataki’s inability to promote the county or an event.” He also cited “two disastrous bicycle races that cost many thousands of dollars to put on” as further examples of mismanagement.

“What needs to happen going forward is get rid of everyone in the current tourism office, interview and hire competent people who have knowledge of tourism, who know how to promote the county and, for sure, have experience, especially for the kind of money involved,” Cooke wrote.

3 thoughts on “Business Owners React to Tourism Controversy

  1. Pataki is in bed with Odell and the rest of the cronies in Putnam County. Pataki has done nothing for tourism. The only tourism there is happens to be be in Cold Spring, and I only ever see ads by shop owners, and know of Cold Spring from years of going there before moving to Putnam County.

  2. Congratulations on an excellent article and video. Wonderful that you elicited so many thoughtful comments from the merchants of Main Street. Please know that I am following up on some of the issues we discussed and that you mentioned in the article and I will post the information as it becomes available. As I told you, my biggest worry at the moment is that Cold Spring will lose out on whatever funding it is due to receive this year for the many projects that need to be accomplished.

    For example: we would like to have a bigger ad in the Grand Central brochure that will be coming out later this spring. We’d also like to be able to continue our local radio advertising on WHUD throughout the year. We have discussed having a Guide to Cold Spring Shopping and Dining printed that would be an easy way for tourists to see at a glance all that we have to offer. We also would like to expand our marketing efforts at GCT and Metro North to help bring tourists to Main Street all year round.

    None of these efforts will be possible without funding from the County, nor should this be on the backs of the merchants. Everyone needs to understand that when it comes to the Tourism Agency that is funded primarily with taxpayer dollars, this is OUR money that must be spent on OUR needs, not inflated salaries or other perks. I am sure there are many qualified and talented people out there who are willing and able to do the job for half the salary.

    Let’s take politics out of the equation and do what needs to be done for Cold Spring, which is hands down the leading tourist attraction in Putnam. It would be nice if Libby Pataki or someone else from the agency would publicly respond to these articles and our concerns.

  3. Odell kicked out Valerie Hickman, who had been in the job for many years (and, as with all things Putnam, was nothing to write home about) and installed Pataki as a payback for her husband’s support. And we still have nothing to write home about, or to tourist patrons, either. And then she appointed our former legislator to “transportation director.” When was the last time you saw a county bus come by, as in Dutchess County? Nooooo, we have those ridiculous green jalopies which never carry anyone, go nowhere anyone needs and certainly never bring any tourists around. Hundreds of thousands of tax dollars and nothing to show for it. Anybody for secession?!