Beacon resident will help grow advertising, members
Highlands Current Inc. has named Lauren Cook, a Beacon resident, to the newly created position of growth director.
Cook, a graduate of Sarah Lawrence College, will work with Advertising Director Michele Gedney and Membership Manager Emily Hare to build revenue for the nonprofit news venture.
Since 1998, Cook has owned MC2, a strategic marketing agency. She is also a singer, songwriter and hiker.
The Highlands Current is funded by donations from more than 1,000 members, along with grants and advertising. The newspaper and its website are provided free to the Philipstown and Beacon communities.
“We’re delighted to welcome Lauren to The Current and excited to see the impact she’s going to make,” said Todd Haskell, a board member who led the search. “Local journalism has never been more important, and we know Lauren will help advertisers grow their businesses by reaching our highly engaged audience, and she’ll help us continue to grow our community of members.”
