• Freelance
  • Ithaca

Cornell University

Ithaca, New York, Bird Academy Marketing Manager Join Our Team as the Bird Academy Marketing Manager for the Laboratory of Ornithology at Cornell University! If you’re eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us! The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. About The Department The Cornell Lab of Ornithology is the world’s leading resource for conservation, research, education, and participatory science focused on birds. We are committed to fostering a healthy workplace that values diverse perspectives and backgrounds. The Center for Engagement in Science and Nature plays a key role in furthering the mission of the Cornell Lab of Ornithology by supporting online courses and educational websites through which people of all ages can learn more about birds and connect with biodiversity. About The Opportunity The Bird Academy project is seeking marketing leadership for a growing eLearning platform and expanding set of learning tools. Collectively, Bird Academy attracts tens of thousands of participants and millions of views per year. The Marketing Manager will work within a dynamic team including biologists, designers, programmers, and media producers who are dedicated to supporting the curiosity and confidence of lifelong learners, and collaborate with staff throughout the organization to realize strategic priorities and support diversity and inclusion initiatives. As the Marketing Manager, you will have the opportunity to: Develop and continually refresh a comprehensive marketing plan for Bird Academy that grows participation and promotes connections across Cornell Lab programs and development initiatives. Strategically segment Lab audiences through to match campaign goals and product offerings. Build marketing campaigns based on the analysis of customer data and student learning analytics, including building email list criteria and keyword research. Plan and implement campaigns around each new Bird Academy course and interactive using Lab communications channels, including direct email, Facebook, Google, eNews, and more, to attract a diversity of new learners to the platform and encourage sustained learning. This position is located at the Cornell Lab of Ornithology in Ithaca, NY, with a hybrid work arrangement option of two or three days per week expected to be on-site. What We Need The successful candidate will have a Bachelor’s degree in communications, business, education, or similar field and 3-5 years of professional experience in sales or marketing. Experience with marketing campaigns, social media campaigns, audience segmentation, and/or developing business plans. Demonstrated writing skills. Ability to build and manage automated workflows through CRM (Hubspot). Ability to work collaboratively to set priorities and manage projects effectively under clear timelines. Role requires excellent communication and collaboration skills and experience with project management and strategic planning. Experience in and/or demonstrated commitment to supporting diversity, equity, access, inclusion , and wellbeing. Passionate about working in an organization that values and promotes diversity, equity, inclusion, anti-racism, and wellbeing. Ability to cultivate and develop inclusive and equitable working relationships with students, faculty, staff, and community members. Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds. Preferably the successful candidate will also have the following; Professional experience in the online learning field or with educational products. Familiarity with inbound marketing platforms and/or customer relations management (CRM) systems. Experience with survey creation and analytics. Rewards and Benefits No Visa Sponsorship is available for this position. How to Apply: You must submit both a Resume and Cover letter. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university’s mission of teaching, discovery, and engagement. Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. University Job Title: Mgr Sales Mktg Job Family: Communications/Marketing Level: F Pay Rate Type: Salary Pay Range: $74,305.00 – $86,355.00 Remote Option Availability: Hybrid Remote Company: Contract College Contact Name: Denise Smith Job Titles and Pay Ranges: Non-Union Positions Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria: Prior relevant work or industry experience Education level to the extent education is relevant to the position Unique applicable skills Academic Discipline (faculty pay ranges reflects 9-month annual salary) Union Positions Current Employees: Online Submission Guidelines : Employment Assistance: Notice to Applicants: EEO Statement: Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law. Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply. 2023-12-15

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