• Freelance
  • Kennesaw

1st Choice Dental Care

Kennesaw, Georgia, Want to work in a modern, completely digital, state-of-the-art practice? Come join North Atlanta’s premier dental implant center and our growing team at Restore in 24 .   www.restorein24.com
Restore in 24 is seeking a person who wants to improve smiles. If you are a person who is a highly motivated team player with a positive attitude, you belong with us. We are looking for a rock star who is 110% committed to excellence!   We are seeking a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies, be able to lead integrated digital marketing campaigns from concept to execution and work with the marketing team and vendors to launch campaigns on time and on budget. Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, etc)
Working knowledge of ad-serving tools
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Pay Range Dependent On Skillset and Experience

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