Oregon State University
Corvallis, Oregon, Internal Job Number: P07646UF Description: The College of Forestry is seeking a Digital Marketing Manager. This is a full-time (1.00 FTE ), 12-month, professional faculty position. The College of Forestry at Oregon State University is the leading forestry program in the United States, advancing impactful research and innovative solutions to humanity’s most pressing environmental and natural resource concerns. The college is seeking an experienced Digital Marketing Manager to lead the development and implementation of a digital marketing and content strategy that creates an online presence in line with its reputation as a global leader. As a member of the college’s marketing and communications team, the Digital Marketing Manager will be responsible for: Developing and leading the implementation of a comprehensive digital marketing strategy that promotes and supports the College of Forestry’s research, teaching and outreach missions across its web, social media and e-news platforms. Leading the development and execution of the college’s website content strategy, including support of a comprehensive site redesign and ongoing maintenance. Contributing to the development of social media, web and e-news content and project managing student workers to concept, produce and edit high-performing social media assets. Serving as the college’s social media expert, keeping ahead of paid and organic social media marketing best practices. Regularly monitoring and reporting on web and digital performance metrics and optimizing plans to meet objectives. To be successful in this role, the incumbent must: Have proven experience in developing and implementing integrated digital content marketing strategies across web, e-news and social media platforms. Be prepared to regularly report on digital performance KPIs and optimize strategies based on actual performance. Serve as the college’s digital expert and strategist, while also contributing to day-to-day execution of digital marketing plans, including content development as needed. Possess strong project management and collaboration skills. Minimum Qualifications (Staff) / Guidelines (Faculty): Typically requires Bachelor’s degree in Marketing, Communications, Journalism or related field. 3 years’ experience related to the discipline of the college, unit or department. Requirements : Bachelor’s degree in marketing, advertising, PR, communications, business or a field relevant to the duties outlined in the position description. Three years of digital marketing experience, including development, implementation, and management of digital marketing strategies. Experience managing paid and organic digital marketing efforts, including direct experience in digital advertising management platforms and tools including Google Ads/Analytics, Meta, LinkedIn, X, and emerging digital marketing tools and technologies. Experience managing web and e-newsletter content delivery systems such as Drupal, WordPress, MailChimp, or other relevant technologies. Project management experience, including demonstrated success and willingness to collaborate with multiple stakeholders to achieve project objectives. Excellent written and verbal communication skills. A demonstrable commitment to promoting and enhancing justice, equity, diversity, and inclusion broadly and personally. This position requires driving a university vehicle or a personal vehicle on behalf of the university; therefore, the incumbent must successfully complete a motor vehicle history check, possess and maintain a current, valid driver’s license in their state of residence, be determined to be position qualified and self-report convictions as per University Policy 05-030. Type: The majority of this work will take place in a typical office environment, with the need for intermittent travel for site visits to research forests and/or other university sites as needs arise for planning and/or content development purposes. Most work can be completed during standard working hours of 8 a.m. -5 p.m., however on-call support will be required at times for issues management and support at evening/weekend events and conferences. A hybrid or remote work agreement will be considered, with the understanding that there will be requirements to be on-site at the Corvallis campus and other locations on a regular basis. Additional Salary Information: Salary is commensurate with education, skills, and experience.