American Bakers Association
Washington, DC, SUMMARY
The Manager of Marketing and Communications is a highly collaborative role that supports all internal association business units to market and communicate ABA’s programs, products, and services to Members and other external stakeholders.
Under the guidance of the Vice President of Operations and Membership, the Manager partners with ABA’s marketing/communications agency in the management and execution of all communications and marketing efforts. This role includes writing and editing diverse types of content, ensuring branding is consistent and professional, and possessing a high degree of technical aptitude in managing ABA’s digital channels including the website and social media. The Manager is essential in ensuring marketing and communications timelines and deliverables are properly executed.
Serve as primary internal marketing and communications contact, ensuring timely and accurate communication of timelines, goals, and deliverables between internal stakeholders.
Serve as primary internal copywriter, providing content for emails, social media, the website, as well as other marketing and communications products.
Ensure consistency of branding and messaging across all communications platforms. Proof all materials – digital and print – for grammar, formatting, and branding.
Manage digital advertising campaigns, working closely with the Vice President and marketing agency to determine timelines and strategies.
Manage ABA’s website content, performing day-to-day updates as needed. Collaborate with the Vice President and marketing agency in long-term website strategy and design.
Partner with ABA’s external marketing agency and other vendors in the management of department deliverables.
Review KPIs and performance data, providing the Vice President and marketing agency with recommendations on possible adjustments in strategy.
Provide onsite support at ABA events, as needed, to include the onsite management of trade media, photographers, and videographers.
Collaborate with the Vice President and other ABA teams to develop the programming for ABA’s podcast Bake to the Future, and any future ABA content programs. Manage recording scheduling and logistics.
Collaborate with various departments, and particularly the membership team, to ensure accuracy of contact and distribution lists.
Assist the Vice President in the development of the annual marketing and communications budget and the monitoring of performance to budget.
Manage marketing/communications software accounts, website applications, and various subscriptions.
Provide team support as required, to include participation in the main phone line hunt group, answering the office suite doorbell in the Accounting and Operations Coordinator’s absence, and reception and catering assistance for marketing events and meetings.
Required Education and Experience
3 to 5 years of experience in communications and marketing with demonstrated success, preferably within membership organizations.
BA or BS in marketing, communications, advertising, business, or a related field.
Proficiency in Microsoft Office, particularly Outlook, Excel, PowerPoint and Word.
Proficiency with office productivity software, content management systems, association management systems, email marketing services, and social media platforms.
Proficiency and/or willingness to quickly learn editing website management systems such as Drupal and basic graphics software such as Canva.
Highly skilled in copywriting and editing, with a strong attention to detail.
Strong project management, collaborative, analytical, and organizational skills. Ability to plan, prioritize, and maintain workflow.
Familiarity with marketing best practices across email, social media, website management, graphic design and paid media.
Creativity and a pro-active attitude towards providing new ideas and suggestions.
Ability to work well under pressure, to meet deadlines while making sound decisions, and to accommodate shifting priorities.
Ability to establish and maintain effective and collaborative working relationships with other staff as well as ABA members, press, and stakeholders.
Ability to adapt and be flexible in a dynamic, hybrid work environment.
Ability to lift up to 20 pounds required.
Commensurate with experience. This is a full-time, non-exempt position and is eligible for full benefits including health/dental/vision insurance, STD/LTD/life coverages, retirement benefits, and paid leave (vacation/sick/personal) plus holidays. This position is eligible for our hybrid work schedule of 3 days in-office, 2 days remote work. ABA operates on a 40-hour workweek; overtime may be required occasionally.