California State University, Fullerton

Fullerton, California, Marketing and Communications Specialist (Public Affairs/Communication Specialist II) Classificaiton: Public Affairs/Communication Specialist II Department: Career Center Sub-Division: Student Retention Salary Range: Classification Range $3,761 – $6,803 per month(Hiring range depending on qualifications, not anticipated to exceed $3,761 – $5,796 per month) Appointment Type: Ongoing Time Base: Full Time Work Schedule: Monday – Friday, 8:00 AM – 5:00 PM About CSUF: Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to Californias revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program. Job Summary: It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish. About the Position: The Career Center strives to engage the CSUF student body to actively prepare for their future by providing guidance, sharing resources, connecting with employers and instilling confidence. We facilitate student success in a diverse and competitive global society. We are seeking an exceptional individual to join our team as the Marketing and Communications Specialist (Public Affairs/Communication Specialist II). The ideal candidate in this role should have a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness. The Marketing Communications Specialist will create, coordinate, and execute the development, writing, and design of all marketing and advertising for both print and web-based publications. Responsible for the development and implementation of all marketing strategies; to promote the Career Center services to all constituents, including students, alumni, employers, campus departments, faculty, and administrators; and develop and execute effective social media strategies to support student and employer engagement. Will also create and implement all marketing strategies, to help promote other areas within the College Access and Career Pathways Cluster that include, the Center for Educational Partnerships, Outreach, Recruitment, Student Orientation Programs, Admissions, Financial Aid and the Center for Internship and Community Engagement. Create modern infographic reports and on occasion, analyze statistics and data to calculate figures to display in the infographic reports. Create various videos, such as the Job Shadow Program, Employer Partnership Program, on and off-campus partnerships and stakeholders, end-of-semester Thank You videos, and motion graphics animated infographic digital reports, to name a few, to promote the brand and services for the Career Center, Center For Educational Partnerships, Admissions, Financial Aid, Outreach, Recruitment and Orientation, Center for Internships, Community Engagement. Modify and create custom Hyper Text Markup Language (HTML) and/or Cascading Style Sheets (CSS) coding for projects for email templates, Career Center website and similar projects as needed by the eight departments that encompass the College Access and Career Pathways cluster projects. Utilize marketing systems such as Titan Connection, Salesforce, and the like to help promote programs and services. Oversee the hiring and oversight of Student Assistant Graphic Designer. Create above projects for the College Access and Career Pathways cluster- collaborate with the various eight areas within this cluster, Center For Educational Partnerships, Admissions, Financial Aid, Outreach, Recruitment and Orientation, Center for Internships, Career Center, and Community Engagement. Other duties as assigned. Essential Qualifications: Bachelors degree from an accredited four-year college or university in a related field and up to two years or related professional or technical experience. Knowledge of the fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to serve as a media spokesperson and/or senior editor. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Possession of strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills. Ability to provide lead work direction. Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content. A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position. Preferred Qualifications: Must possess ability to lead various projects, groups, problem solving, have great attention to detail, and coordinate activities where direct supervision is shared; demonstrated ability to work with diverse employers and students; knowledge of marketing principles in targeting different audiences (e.g., student, staff, employers), and the ability to function effectively as part of a high-performance team. In addition, the position requires a thorough mastery of English grammar, punctuation, and spelling, and the ability to manage multiple assignments while meeting deadlines. Must possess strong written and verbal communication skills and have a track record of success in an operational role in a fast paced, high-volume service environment. The position requires a good working knowledge and experience with graphics and/or desktop publishing software applications, which include Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing software (Adobe Premiere, Final Cut Pro, Adobe After Effects), Microsoft Publisher, Microsoft PowerPoint, and others. Must also be familiar with Windows or MacOS, Internet Explorer, Microsoft Word and Excel, HTML, Flash and a general knowledge of database management. The position also requires a strong understanding of the major social media tools such as LinkedIn, Facebook, and Twitter, and evidence of the ability to utilize social media to engage students and/or employers, and the ability to work as a lead person in developing and implementing marketing strategies involving collaborative arrangements with professional colleagues. Special Working Conditions: Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator Additional Information: California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California. The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting act and is required to comply with the requirement set forth in CSU Executive Order 1083, revised July 21, 2017. Multiple positions may be hired from this recruitment based on the strength of the applicant pool. If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position. Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment. Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process. Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration. California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas). Application Deadline: Jan 18, 2024 (9:00 PM) Apply online at: Copyright 2022 Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-115fbec4ed843f46b7a32f5d0af127f1


Behind The Story

Articles attributed to "staff" are written by the editor or a senior editor. This is typically because they are brief items based on a single source, such as a press release, or there are multiple contributors, such as a collection of photos.