Oakland University

Rochester, Michigan, Job Description Summary: The Unit Marketing and Enrollment Coordinator follows University policies and procedures and works in close collaboration with University Communications and Marketing and is responsible for managing and coordinating marketing and communication initiatives in support of enrollment for Oakland University’s online, flexible, graduate, and non-credit programs. Responsibilities include planning and coordinating all unit marketing and communications projects, writing, editing content for the recruitment and enrollment of adult students, graduate students, and non-credit learners. Write and coordinate communications to students and faculty. Develop and manage a departmental marketing and communication calendar. Plan and coordinate learner recruitment events. Monitor enrollment, recommend and implement strategies to increase enrollment. Manage inventory of print and promotional materials. Minimum Qualifications: Bachelor’s degree in marketing, business or communication or an equivalent combination of education and/or experience. A minimum of two (2) years’ experience working in a creative team to create impactful and effective marketing collateral. Strong computer skills specifically using a content management system. Strong writing skills for a variety of mediums and purposes including marketing, social media, websites, and newsletters. Demonstrated ability to set goals, manage and assess projects and meet deadlines. Excellent oral and written communication skills and demonstrated ability to communicate effectively with others. May include some evenings and occasional weekends as needed for special events. Preferred Qualifications: Master’s Degree or some post baccalaureate work. Previous experience working in higher education and marketing. Experience recruiting or marketing to adult students, graduate students and for non-credit programs. Experience with website design.


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