Chicago, Illinois, What’s the Role – The Vice President of Performance Marketing at Guaranteed Rate Companies will oversee the direct-to-consumer marketing of a variety of financial products including Mortgage, HELOC, Personal Loans and Insurance focusing on SEM, Email, Display, Affiliates, Direct Mail, and Social. This individual will develop the performance strategy to help achieve financial targets and test aggressively to find the best ways to optimize spend, experience, and/or targeting. Reporting to the Chief Marketing Officer, s/he will be a critical member of the Marketing Leadership team to drive business results for the Guaranteed Rate companies. This person will help define and execute the strategy to fuel growth. And, as the subject matter expert, the Vice President of Performance Marketing will work closely with numerous stakeholder teams across lines of business and functions to improve the overall company performance.
– Define and execute the direct-to-consumer marketing marketing strategy to allocate, invest, and optimize the performance media budget across all channels to meet lead and ROI targets
-Help design and leverage data-driven attribution methodology to improve effectiveness and efficiency of performance channels
-Work closely with analytics to build a world-class performance marketing engine to fuel the growth of consumer direct businesses
– Oversee campaign management and reporting, including in-depth analytics of CPA, ROI, and incrementality optimize results
-Innovate and implement test and learn strategies and drive scalable results
– Mentor the talented individual contributors and leads on the performance marketing team to grow their own analytical, communication, and leadership skills
-10+ years’ experience in acquisition marketing and performance/growth marketing with direct knowledge of SEM/paid search, display, retargeting, paid social, affiliate, social and funnel optimization for a well-respected and high-growth company; someone who grinds and is gritty and has been there and done that; a proven WINNER! Previous consumer financial services and/or fintech experience is preferred
-Successful track record of growing marketing investment on a measurable basis at scale
-Demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones
-Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
– Willingness to be deep in the details while also being able to create and communicate higher level strategy
– Experience managing large paid media budgets
-Confident, agile and calm under pressure and a fast-paced environment.
None is required. Proven performance and an intense desire to WIN is all that is required.
Guaranteed Rate, Inc. is an Equal Opportunity Employer that welcome and encourages all applicants to apply regardless of age, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason, as protected by law.