‘Indulge New York’ coming to Hudson Valley
By Michael Turton
Patricia Quinn wants you to indulge yourself – in New York City for now – and before too long, right here in the Hudson Valley. Quinn, a Philipstown resident for 32 years, is co-founder of Indulge New York, a New York City-based discount card company. And just what is that? “It’s a concierge card, a feel good program that offers discounts at high-end vendors,” Quinn said. Card holders receive discounts on a long list of products and services available at New York businesses – bakeries, chocolatiers, florists, gourmet-food shops, music venues, restaurants, wine bars, spas, limo services and specialty shops to name a few.
Cards are distributed through sales to boutique hotels, tourism venues and corporations. “Companies like the cards because they are a nice perk to give to their employees,” Quinn said. For outlets such as hotels and attractions, “The cards create good will – and repeat business.”
Quinn got started in the discount card business in 1994 with the creation of a health card, a national program that offered price breaks on various forms of alternative medicine. “That spawned a day spa discount card – which in turn led to Indulge New York.” In some ways Quinn said, Indulge New York is the result of the tough economy. “It’s a product of the times. People need to treat themselves to something nice.” She hopes that her discount card will encourage people to do just that.
Indulge New York was established in the fall of 2010 and according to Quinn began building momentum in early 2011. In June of this year the discount card company will begin its own cable television program, “Indulge New York 411.” Expansion plans will see Indulge move into a dozen new urban markets including Philadelphia, Miami, San Francisco, Dallas, Chicago and Boston.
Quinn hopes to launch a Hudson Valley version of Indulge before Christmas. “I hope to offer 32 restaurants initially and I already have commitments from a few.” As with its more urban counterpart, Indulge Hudson Valley will seek only high-end vendors. “We’re not looking for anything ‘standard'” she said. Quinn thinks the card will be a boon to business in the region especially when traffic begins to taper off in the fall. The new card will cover the Hudson Valley from top to bottom. “Basically we’ll cover everywhere that Metro North goes.”
Indulge New York has an office on Park Avenue in NYC. Its parent company, National Benefit Builders Inc. is located in Floral Park, New Jersey.
Photo by M.Turton